Cheryl has extensive general business management experience, at co-owner level, in a privately owned Marketing Agency whose focus is Web Development for Ecommerce on Shopify and the provision of Performance Marketing Services which include, but are not limited to, Google, Facebook, Instagram, Affiliate Marketing + Programmatic Media
Cheryl hold dual nationality (SA / UK) and entered the Digital Industry when she joined msn.co.uk in 2000. After a successful 8 year career with Microsoft MSN, Cheryl left her role as Agency Trading Head at MSN UK and joined ValueClick Inc. (now ‘Conversant Media’) as the UK Commercial Director for Commission Junction (CJ.com).
In her role at CJ.com, Cheryl was responsible for managing the UK Sales, Publisher and Client Servicing teams as a direct report to the EMEA MD. Cheryl returned to South Africa in 2010 to open ValueClick SA - an offshore service centre to the EMEA ValueClick business that supported the media, affiliate and SEM services across the UK, France and Germany.
At the end of 2012 Cheryl ended her corporate career and started her journey as an entrepreneur founding TDMC (The Digital Media Collective). TDMC are 1 of 8 accredited Shopify Expert Partners in South Africa, partnering with a broad range of Retail + FMCG clients as a specialist performance marketing solutions provider.